The student uses the service to save money, the office worker uses it for mobility during his lunch break, and the tourist uses it to get around the historic part of town. You have to understand that these are three different types of buyers of the same service. Buyer persona examples of customer segmentationįor example, a tourist, an office worker, or a student can rent a city scooter. This is the case if different product features serve the needs of different buyers. A product or service can have several buyer personas. What is a buyer persona in business and marketing?Ī “buyer persona” is an in-depth analysis of the customer of a product and the creation of an “average” portrait of a typical buyer of a product or service based on it. A buyer persona template PPT will help you save time when creating a buyer persona profile and provide a professional design. This analysis is used in B2B and B2C business segments in small companies as well as large corporations. Creation and analysis of a buyer persona is the basis of a successful marketing strategy.
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